A Selection Of Good Thesis Topics For Advertising: 20 Unique Ideas

Writing about advertising is never the easiest thing to do. In order to get a good grade in this subject, students need to create an entirely unique, interesting topic. To get the ideas started, the following adverting thesis topics can help. Students can use these thesis topics the way they were written or modify them for an entirely new topic.

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  1. To get women to smoke, advertisers had feminist protesters carry them in marches and called them “torches of freedom”. How successful was this advertising campaign?
  2. What is the relationship between physical beauty and advertising?
  3. When did celebrities and sports stars first become the voice of a product? What caused this to develop?
  4. How has photoshopping images caused advertisers to come under fire from the general public?
  5. How has advertising differed during different time periods?
  6. How was subliminal messaging used in 1950s Coca-Cola products? Was it effective?
  7. In what ways have advertisers used feelings of patriotism to inspire a purchase and customer loyalty?
  8. What are some of the emotional effects of advertising? Are people happier if they see more advertisements each day?
  9. How can advertisers use podcasts to spread information about their product? Are podcast advertisements different than normal advertisements on the radio?
  10. What changes in an advertisement depending on the gender that it is targeted at?
  11. How do different countries advertise a product? Use examples like the Chevrolet Nova's sales in Mexico to make a point.
  12. How is it decided which advertisements are too risque to be on the air? What censorship practices are in place in the industry?
  13. What makes for a good political advertisement? What have been some of the best political advertisements in history?
  14. How does Internet differ from traditional advertising methods? How do some of the techniques use differ?
  15. What proportion of the United States economy is devoted to advertising? Does this effect the nation's economy in a positive or a negative way?
  16. What caused market researching to develop in advertising? How is it used today to decide what types of advertisements to run?
  17. Are short, inexpensive ads online actually effective? What studies have been done that demonstrate the effectiveness of these advertisements?
  18. What stereotypes in advertising are still present? How have advertisers tried to change the image of women and families to adjust to more modern standards?
  19. How does advertising impact the human mind? Is it positive or negative for someone's mental health?
  20. What companies have been successful through just word-of-mouth marketing? Are there successful businesses today that have never spent money on advertising?

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